What is the secret to selling in this new reality entrepreneurs have to operate in? Tebogo Selebi, a senior associate partner at TMMBS, a professional services firm offering business development support to enterprises, has advice that all entrepreneurs would do well to heed.

In the months following the COVID-19 crisis in an effort to help out shell-shocked entrepreneurs in the wake of COVID-19, Selebi authored the book, Remodeling Your Business for Tough Times: A guide on how small business owners and entrepreneurs can build a ‘crisis proof’ business, a “back to basics” guide on how to build a ‘crisis proof’ business. An excerpt of Chapter 3 – ‘Sales Strategy (Digital Marketing & E-commerce’ is available here.

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